Abstract: The stringent experimental bound on μ-> e gamma is compatible with a simultaneous and sizable new physics contribution to the electron and muon anomalous magnetic moments (g – 2)(l) (l = e, mu), only if we assume a non-trivial flavor structure of the dipole operator coefficients. We propose a mechanism in which the realization of the (g – 2)(l) correction is manifestly related to the mass generation through a flavor symmetry. A radiative flavon correction to the fermion mass gives a contribution to the anomalous magnetic moment. In this framework, we introduce a chiral enhancement from a non-trivial O(1) quartic coupling of the scalar potential. We show that the muon and electron anomalies can be simultaneously explained in a vast region of the parameter space with predicted vector-like mediators of masses as large as M chi is an element of [0.6, 2.5] TeV.