Abstract: We propose that neutrino masses are “seeded” by a dark sector within the inverse seesaw mechanism. This way we have a new, “hidden”, variant of the scotogenic scenario for radiative neutrino masses. We discuss both explicit and dynamical lepton number violation. In addition to invisible Higgs decays with majoron emission, we discuss in detail the pheneomenolgy of dark matter, as well as the novel features associated to charged lepton flavour violation, and neutrino physics.