Abstract: At present, cosmological observations set the most stringent bound on the neutrino mass scale. Within the standard cosmological model (Lambda CDM), the Planck collaboration reports Sigma m(v)< 0.12 eV at 95 % CL. This bound, taken at face value, excludes many neutrino mass models. However, unstable neutrinos, with lifetimes shorter than the age of the universe <tau>(nu) less than or similar to t(U), represent a particle physics avenue to relax this constraint. Motivated by this fact, we present a taxonomy of neutrino decay modes, categorizing them in terms of particle content and final decay products. Taking into account the relevant phenomenological bounds, our analysis shows that 2-body decaying neutrinos into BSM particles are a promising option to relax cosmological neutrino mass bounds. We then build a simple extension of the type I seesaw scenario by adding one sterile state nu (4) and a Goldstone boson phi, in which nu (i)-> nu (4)phi decays can loosen the neutrino mass bounds up to Sigma m(v) similar to 1 eV, without spoiling the light neutrino mass generation mechanism. Remarkably, this is possible for a large range of the right-handed neutrino masses, from the electroweak up to the GUT scale. We successfully implement this idea in the context of minimal neutrino mass models based on a U(1)(mu-tau) flavor symmetry, which are otherwise in tension with the current bound on Sigma m(v).