Abstract: It is suggested that the Higgs boson may have a branching ratio into the c (c) over bar c mode suppressed by several orders of magnitude compared with conventional predictions and in addition some small but detectable flavour-violating modes such as b (s) over bar and tau(mu) over bar. The suggestion is based on a scheme proposed and tested earlier for explaining the mixing pattern and mass hierarchy of fermions in terms of a rotating mass matrix. If confirmed, the effects would cast new light on the geometric origin of fermion generations and of the Higgs field itself.