Abstract: The revival of transfer reaction studies benefited from the construction of the new generation large solid angle spectrometers, coupled to large gamma arrays. The recent results of gamma-particle coincident measurements in Ca-40+Zr-96 and Ar-40+Pb-208 reactions demonstrate a strong interplay between single-particle and collective degrees of freedom that is pertinent to the reaction dynamics. The development of collectivity has been followed in odd Ar isotopes populated in the Ar-40+Pb-208 reaction through the excitation of the 11/2(-) states, understood as the coupling of single particle degrees of freedom to nuclear vibration quanta. Pair transfer modes is another important degree of freedom which is presently being studied with Prisma in inverse kinematics at energies far below the Coulomb barrier. First results from the Zr-96+Ca-40 reaction elucidate the role played by nucleon-nucleon correlation.