Abstract: We demonstrate how to realize within supergravity a novel chaotic-type inflationary scenario driven by the radial parts of a conjugate pair of Higgs superfields causing the spontaneous breaking of a grand unified gauge symmetry at a scale assuming the value of the supersymmetric grand unification scale. The superpotential is uniquely determined at the renormalizable level by the gauge symmetry and a continuous R symmetry. We select two types of Kahler potentials, which respect these symmetries as well as an approximate shift symmetry. In particular, they include in a logarithm a dominant shift-symmetric term proportional to a parameter c together with a small term violating this symmetry and characterized by a parameter c(+). In both cases, imposing a lower bound on c, inflation can be attained with subplanckian values of the original inflaton, while the corresponding effective theory respects perturbative unitarity for r +/- = c(+)/c_ <= 1. These inflationary models do not lead to overproduction of cosmic defects, are largely independent of the one-loop radiative corrections and accommodate, for natural values of r +/-, observable gravitational waves consistently with all the current observational data. The inflaton mass is mostly confined in the range (3.7 – 8.1) x 10(10) GeV.