TY - JOUR AU - Calibbi, L. AU - Lopez-Ibañez, M. L. AU - Melis, A. AU - Vives, O. PY - 2020 DA - 2020// TI - Muon and electron g – 2 and lepton masses in flavor models T2 - J. High Energy Phys. JO - Journal of High Energy Physics SP - 087 EP - 23pp VL - 06 IS - 6 PB - Springer KW - Precision QED KW - Beyond Standard Model KW - Effective Field Theories KW - Quark Masses and SM Parameters AB - The stringent experimental bound on μ-> e gamma is compatible with a simultaneous and sizable new physics contribution to the electron and muon anomalous magnetic moments (g – 2)(l) (l = e, mu), only if we assume a non-trivial flavor structure of the dipole operator coefficients. We propose a mechanism in which the realization of the (g – 2)(l) correction is manifestly related to the mass generation through a flavor symmetry. A radiative flavon correction to the fermion mass gives a contribution to the anomalous magnetic moment. In this framework, we introduce a chiral enhancement from a non-trivial O(1) quartic coupling of the scalar potential. We show that the muon and electron anomalies can be simultaneously explained in a vast region of the parameter space with predicted vector-like mediators of masses as large as M chi is an element of [0.6, 2.5] TeV. SN - 1029-8479 UR - https://arxiv.org/abs/2003.06633 UR - https://doi.org/10.1007/JHEP06(2020)087 DO - 10.1007/JHEP06(2020)087 LA - English N1 - WOS:000542705000001 ID - Calibbi_etal2020 ER -