PT Journal AU Han, C Lopez-IbaƱez, ML Melis, A Vives, O Wu, L Yang, JM TI LFV and (g-2) in non-universal SUSY models with light higgsinos SO Journal of High Energy Physics JI J. High Energy Phys. PY 2020 BP 102 EP 32pp VL 05 IS 5 DI 10.1007/JHEP05(2020)102 LA English DE Precision QED; Supersymmetric Standard Model; GUT; Neutrino Physics AB We consider a supersymmetric type-I seesaw framework with non-universal scalar masses at the GUT scale to explain the long-standing discrepancy of the anomalous magnetic moment of the muon. We find that it is difficult to accommodate the muon g-2 while keeping charged-lepton flavor violating processes under control for the conventional SO(10)-based relation between the up sector and neutrino sector. However, such tension can be relaxed by adding a Georgi-Jarlskog factor for the Yukawa matrices, which requires a non-trivial GUT-based model. In this model, we find that both observables are compatible for small mixings, CKM-like, in the neutrino Dirac Yukawa matrix. ER