%0 Journal Article %T Muon and electron g – 2 and lepton masses in flavor models %A Calibbi, L. %A Lopez-Ibañez, M. L. %A Melis, A. %A Vives, O. %J Journal of High Energy Physics %D 2020 %V 06 %N 6 %I Springer %@ 1029-8479 %G English %F Calibbi_etal2020 %O WOS:000542705000001 %O exported from refbase (https://references.ific.uv.es/refbase/show.php?record=4443), last updated on Thu, 09 Jul 2020 11:20:23 +0000 %X The stringent experimental bound on μ-> e gamma is compatible with a simultaneous and sizable new physics contribution to the electron and muon anomalous magnetic moments (g – 2)(l) (l = e, mu), only if we assume a non-trivial flavor structure of the dipole operator coefficients. We propose a mechanism in which the realization of the (g – 2)(l) correction is manifestly related to the mass generation through a flavor symmetry. A radiative flavon correction to the fermion mass gives a contribution to the anomalous magnetic moment. In this framework, we introduce a chiral enhancement from a non-trivial O(1) quartic coupling of the scalar potential. We show that the muon and electron anomalies can be simultaneously explained in a vast region of the parameter space with predicted vector-like mediators of masses as large as M chi is an element of [0.6, 2.5] TeV. %K Precision QED %K Beyond Standard Model %K Effective Field Theories %K Quark Masses and SM Parameters %R 10.1007/JHEP06(2020)087 %U https://arxiv.org/abs/2003.06633 %U https://doi.org/10.1007/JHEP06(2020)087 %P 087-23pp