%0 Journal Article %T Higgs lepton flavour violation: UV completions and connection to neutrino masses %A Herrero-Garcia, J. %A Rius, N. %A Santamaria, A. %J Journal of High Energy Physics %D 2016 %V 11 %N 11 %I Springer %@ 1029-8479 %G English %F Herrero-Garcia_etal2016 %O WOS:000387843300004 %O exported from refbase (https://references.ific.uv.es/refbase/show.php?record=2862), last updated on Fri, 09 Dec 2016 14:55:25 +0000 %X We study lepton violating Higgs (HLFV) decays, first from the effective field theory (EFT) point of view, and then analysing the different high-energy realizations of the operators of the EFT, highlighting the most promising models. We argue why two Higgs doublet models can have a BR(h -> tau mu) similar to 0:01, and why this rate is suppressed in all other realizations including vector-like leptons. We further discuss HLFV in the context of neutrino mass models: in most cases it is generated at one loop giving always BR (h -> tau mu) < 10(-4) and typically much less, which is beyond experimental reach. However, both the Zee model and extended left-right symmetric models contain extra SU(2) doublets coupled to leptons and could in principle account for the observed excess, with interesting connections between HLFV and neutrino parameters. %K Beyond Standard Model %K Higgs Physics %K Neutrino Physics %R 10.1007/JHEP11(2016)084 %U http://arxiv.org/abs/1605.06091 %U https://doi.org/10.1007/JHEP11(2016)084 %P 084-45pp