PT Journal AU Fonseca, RM Hirsch, M TI A flipped 331 model SO Journal of High Energy Physics JI J. High Energy Phys. PY 2016 BP 003 EP 12pp VL 08 IS 8 DI 10.1007/JHEP08(2016)003 LA English DE Beyond Standard Model; Gauge Symmetry; Neutrino Physics AB Models based on the extended SU(3)(C) x SU(3)(L) x U(1)(X) (331) gauge group usually follow a common pattern: two families of left-handed quarks are placed in anti triplet representations of the SU(3)(L) group; the remaining quark family, as well as the left-handed leptons, are assigned to triplets (or vice-versa). In this work we present a flipped 331 model where this scheme is reversed: all three quark families are in the same representation and it is the lepton families which are discriminated by the gauge symmetry. We discuss fermion masses and mixing, as well as Z' interactions, in a minimal model implementing this idea. ER